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Director of Marketing

Company: Sportsman's Warehouse
Location: West Jordan
Posted on: March 25, 2020

Job Description:

Purpose of Position: The Director of Marketing, under the direction of the Vice President of Marketing, will assist in developing and executing a clearly defined omnichannel marketing and communications strategy that supports business growth and enhances brand equity. -This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to ensure a consistent marketing message with the corporate direction. -The Director of Marketing will provide hands on leadership in all company marketing, public relations, and advertising efforts. Essential Duties and Responsibilities: - Develop marketing/promotions plans and calendar for the company and work collaboratively to effectively execute across all channels - Work closely with key vendors to develop effective marketing plan that best utilize their market development funds Increase brand awareness and customer acquisition in local, regional and national arenas Assist local store managers with marketing best-practices at the local level Manage each store location's marketing plan and spend. - -Focus on local stores to be involved the in key grass-roots efforts (events, conservation groups, trade shows, and sponsorship opportunities) to increase Sportsman's Warehouse visibility and drive traffic to stores Work collaboratively with internal and external teams to develop and maintain the private label visa credit card program Design, execute and repot on all discounts, coupons, surveys, contests or sweepstakes as needed, ensuring compliance with all relevant state and federal laws Drive traffic and sales to store locations and website. -Provide results analysis measuring traffic, sales transactions, average ticket, profit, market share and lifts. Research customer demographics, psychographics and relevant geographic information to determine customer profile, target customers, target marketing areas and support new store openings. Act as brand "--gatekeeper' ensuring consistent and elevated use of logo, brand touch - - -points, brand information and other positioning elements through all channels. Ensure consistent appropriate brand "--voice' and approach. Manage third party partners for store and offline marketing initiatives Research and create strategic partner marketing programs to increase brand "--reach' on the national level through the use of relevant TV, Magazine and billboard programing Manage all graphic design and print to ensure brand consistency and private label brand development Assist with company's philanthropy efforts and partnerships, communicating with external partners, internal partners and promoting efforts outside of company Manage a strong, effective, and respected centralized marketing organization that is capable of influencing and delivering the company's agenda All other duties as assigned Qualifications: In-depth hands on knowledge of omnichannel marketing strategy, promotions and branding Proven ability to analyze data, and ability to recommend and implement an action plan to address marketing trends and opportunities Prior experience developing and managing a marketing team Proven ability to successfully lead & develop collaborative teams that will ensure success in product roadmap, competitive positioning, market awareness and sales execution Proven ability to build relationships internally and externally, working cross-functionally with other departments to include merchandising and store operations Proven fact-based decision-making and problem-solving skills Excellent verbal and written communication skills and proven ability to work with all levels of management Demonstrated accomplishment in driving the strategic direction of the business through marketing practices and innovation Ability to understand the broader business perspective of the company beyond Marketing History of retaining, developing, motivating and mentoring a marketing team capable of setting and meeting ambitious goals Education/Experience: Bachelor's degree in Marketing or related field required A minimum of 10 years of experience in retail marketing required, preferably in the outdoor industry Supervisory Responsibilities: This position manages members of the marketing team. -- - - Travel Requirements: This position requires some travel. Sportsman's Warehouse is an Equal Opportunity Employer.

Keywords: Sportsman's Warehouse, West Jordan , Director of Marketing, Executive , West Jordan, Utah

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