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Paid Social Media Manager

Company: McCann Worldgroup
Location: West Jordan
Posted on: June 9, 2021

Job Description:

Paid Social Media Manager MRM Salt Lake City, Utah, United States Paid Social Media Manager Salt Lake City, UtahMRM is looking for a Paid Social Media Manager who will partner with some of the world's most recognizable global brands in the design and execution of social media advertising campaigns on social platforms including Facebook, LinkedIn, and Twitter. A subject matter expert on social ad tech and best-practice engagement strategies via paid social, this individual will work alongside a team of digital marketing and advertising professionals and be responsible for campaign setup, day-to-day campaign management, contributing to the development of performance insights, and optimizing campaigns to achieve business targets.The ideal candidate is a thought leader, self-starter, and strong communicator with a bias for action and accountability. She/he can demonstrate a proficiency in the use of data both in the activation of strategies (segmentation and advanced targeting) as well as to make decisions.ResponsibilitiesDevelop targeted and data-driven campaign strategies making innovative use of social media advertising platform capabilities.Build, execute, and continually optimize campaigns.Serve as subject matter expert across the spectrum of social advertising platformsParticipate in the development of relationships with major media platforms.Obsess over results, specifically the consistent iteration necessary to discover the right combination of channels, targeting, placements, and creative that will maximize the achievement of client business targets.Partner with the analytics team on learning agendas, inclusive of measuring, optimizing, and disseminating insights.Build relationships with integrated media team members and media partners to educate and collaborate on impactful opportunities on social advertising platforms.RequirementsBachelor's degree in marketing, communications, business, statistics, or related field5+ years of experience in social advertisingExperience managing large-scale paid social campaigns across the major platforms including Facebook, LinkedIn, Twitter, and othersStrong understanding of major social platform algorithms, ad products, and optimization leversA relentless desire to monitor and optimize to performance objectivesStrong presentation skills including storytelling and executive presenceAbility to make sense of data and manipulate it via basic tools like Excel

Keywords: McCann Worldgroup, West Jordan , Paid Social Media Manager, Other , West Jordan, Utah

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