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Marketing Automation Manager

Company: McCann Worldgroup
Location: West Jordan
Posted on: June 9, 2021

Job Description:

MRM Salt Lake City, Utah, United StatesMarketing Automation ManagerSalt Lake City, Utah/RemoteMRM is looking for a Marketing Automation Manager who will partner with some of the world's most recognizable global brands in the design, build, and execution of single and omnichannel campaigns within leading marketing automation platforms. This individual will have deep subject matter expertise and experience executing complex campaigns in Salesforce Marketing Cloud. You will leverage your marketing automation and campaign execution experience, along with your technical expertise and understanding of the B2B buyer's journey to raise awareness, drive demand, and advance the marketing maturity of MRM clients.The ideal candidate is not just technology fluent but understands the application of technology in order to accomplish marketing and business objectives. He/she is self-starter and strong communicator with a bias for action and accountability.ResponsibilitiesProvide SME in a specific area and lead the team in training, documenting processes and providing industry best practices in this area.Drive end-to-end execution of campaigns within Salesforce Marketing Cloud, from defining requirements to building assets and business logic to analysis and optimization.Act as a point of escalation and resolution during campaign process as it relates to decisions that directly impact execution and integration of marketing tools.Be a thought leader and subject matter expert on marketing automation and related platforms, providing industry research and recommendations to internal and client teams - approach, strategy, risks, and best practices.Troubleshoot and resolve issues with configuration and integration including technical issues regarding assets such as emails and landing pagesParticipate in and provide oversight to QA testing both before and after key project deliverables are deployed. Support QA team with issue resolution and ensure QA issues are within acceptable ranges.Help develop and define processes and procedures for internal and client teams.Troubleshoot and resolve issues with configuration and integration.Lead day-to-day communication with clients; Communicating strategies and plans, providing updates on projects and issues.RequirementsMarketing automation expert with 5-7 years' experience specifically within Salesforce Marketing CloudSalesforce Marketing Cloud certified (Marketing Cloud Consultant preferred)Fluent in both the technical and practical aspects of marketing automation and automation platform capabilities and best practicesBeginner to Intermediate HTML/Javascript skillsWorking knowledge of adjacent MAP technologies include integrations: CRM (Salesforce), DMP, CMS, etc...Bachelor's degree in marketing, communications, business, statistics, or related fieldAbility to manage multiple projects simultaneously with exceptional attention to detail and flawless executionAbility to present program strategy and plans clearly, collect and act on feedback from a broad group of stakeholdersExcellent written and oral communication skills required including the ability to communicate expectations and deadlines proactively and clearly to internal/external audiences

Keywords: McCann Worldgroup, West Jordan , Marketing Automation Manager, Other , West Jordan, Utah

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